
Social media is here to stay. Whether it’s Facebook, Twitter, YouTube, LinkedIn, news or entertainment blogs, employees are using social media, and increasingly they’re doing it on the employer’s time. While the infiltration of social media at work was always inevitable, use of social media on the company’s time can be both beneficial and detrimental to the image and reputation of the company. Employers should be aware of the potential value they can derive from social media, as well as the potential risks and pitfalls.